“My work was previously lacking a sense of meaningfulness; I found that here”

Published on: 28 May 2024

Who are these people who consciously choose to work in the pension sector? What do they do there all day for your pension? And what do they like about their work? We take you behind the scenes. Naomi Hollands-Vrinzen (27) is a communications advisor at APG. “APG gives me the space to put my own spin on the things I do, and that suits me perfectly.”

Advisor communications at APG, was that always your dream job?

“In a way it was, actually. I used to work at a commercial agency. It was a good job, but it lacked a sense of meaningfulness. I saw APG popping up more and more often on social media, with great examples of how they are tackling their social role. That attracted me. I started having some conversations and that resulted in a job. I have now been working here for two years."


What does a communications consultant actually do?

“I direct the internal communications for Fund Operations and Participant and Employer Services. Over 2300 colleagues work there who ensure that the members of the pension funds that APG works for can accrue a pension, gain insight into it and get their pensions paid out. I help to ensure that these people know what is going on and what is changing inside the company. These are exciting times; we are on the eve of the transition to the renewed pension system. As a result, literally almost everything is changing here. I help colleagues understand how the changes will affect their work and how they can prepare for them. We are a large organizational unit, with many different departments and teams. These have to work together and depend on each other. I support them in that.”


What makes your work fun? 

“I enjoy working with people, and in my job I am constantly interacting with many people and departments to get the different types of information to colleagues properly. When I achieve what I set out to do and make people happy, it’s really very satisfying. I also have a very diverse range of tasks. For example, I organize meetings, support management when they speak somewhere and consult with both management and colleagues about what is going on in the departments. What also appeals to me is the complexity, and that is abundant at our company. I love understanding difficult things, abbreviations and systems and being able to explain them to others.”


But I’m guessing it’s not just a party every day. What’s the downside of your job?

“When I just have meetings all day and can’t be productive. I want to get things done and not just talk about them. After a day of meetings like that I’m completely exhausted. Fortunately that doesn’t happen too often.”


And what are you good at?

“I can look at things very objectively and therefore give independent advice. I am also good at putting myself in other people’s shoes. My personal opinion and what I think doesn’t always matter; I can usually easily make that distinction. And I can keep several balls in the air as well as keeping an overview; I usually see the bigger picture. That helps me to give good advice.”

How do you like working at such a large company?

“Much better than I had anticipated. When I started at APG, I wasn’t sure if such a big company would suit me. I expected the contact to be less personal than I was used to, the atmosphere less friendly. But even though the company is so big, it still feels friendly and ‘small’. I know a lot of people by now, especially through my position. That also makes this role so much fun for me.”


What do you do in your everyday life?

“Together with my husband Bram and dog Harvey, I can often be found in nature and my free time mainly revolves around animals. I have been a horse lover since childhood and spend a lot of time with my three horses, Casper, Bibi and Kyra. But only rarely in the traditional way. I stay as close as possible to the natural way of keeping horses. So, I don’t keep them in a stable, but let them be outside, in a herd. I also don’t ride dressage but focus on natural interaction and training. From ground work to liberty dressage or a lovely outdoor ride, together we playfully explore the world outside of traditional horsemanship.”


Do you see common ground with your work?

“In a way, yes. Even at work, I like to do things in a non-standard way, put my own spin on what I do. And by nature I just enjoy improving things, getting just a little bit more out of them than they seem to be. And I am fortunate to get that freedom at APG.”


How do you see your future at APG?

“I would like to expand the social part of my work, to work on overarching social themes. And besides that, I find leadership very interesting. That doesn’t mean I want to be a manager next year, but for the future I definitely see a challenge in that. That is something to work towards. That’s why I’m participating in a mentoring program and, with my mentor, looking at the steps I can take in that regard in the coming years.”