As a long-term investor, APG has the opportunity to look for solutions in the long run. “We also see some adaptive strategies that can play a role,” says Wuijster. “Still, we see that time is running out. We need more time for a solid and smooth transition than we have. The risk of our approach is that things move too slowly, while the risk of Greenpeace’s approach is that we end up with energy shortages and all sorts of problems for human beings. Our dilemma is that if you focus on 2050, this is so far out that there’s no sense of urgency to change. What we do is engage with companies, to make sure they understand our requirement for them to contribute to the energy transition. And if they don’t, we will divest.”
A simple, clear message versus nuance and completeness
As chair of the World Economic Forum biodiversity initiative, Ronald comes across a whole range of academic definitions of biodiversity, such as diversity in landscapes, the number of species or even diversity in DNA. Here too, Greenpeace chooses to make complicated things simple, to reach as many people as they can. Schoemakers: “For us, biodiversity focuses on oceans and forests. In our messaging, we do not explain the whole complex issue and the longer timelines required. We keep our message simple: ‘Save the oceans’ or ‘Save the forest’. And then we count on our nature organizations, scientists and other organizations to identify and analyze the underlying issues.”
“Of course we also look at the science, and we do understand the complexity of, say, the energy transition and that you cannot simply cut off everyone and leave them in the cold, but that’s not our key message. We do not have the time or the place to explain this at length. That could be your role.”
When Wuijster asks her what she would advise APG, she answers with a smile: “Stay radical! And keep explaining the story. Why are we doing this? Why do we need more sustainability? And keep engaging as many companies as possible and don’t let them get away with endless planning and calculations. In the end it will deliver a better place to live.”