APG's hotel investment The July expands with new apartment hotel in Amsterdam

Published on: 19 April 2024

Hotel group The July - formerly known as City ID - further expands with the acquisition of the former Holiday Inn Amsterdam South. The building will be transformed into a full-service apartment hotel. This seventh location of The July is part of an international rollout, supported by shareholders APG, on behalf of pension fund client ABP, and Aware Super - one of Australia's largest pension funds.


The hotel will undergo sustainable renovation before reopening under the new name and will cater to local residents, business travelers, and holidaymakers. The building is located at De Boelelaan 2, at the intersection of Amsterdam's business district and popular neighborhoods.


The July, with locations in London, Lisbon, and Dublin, aims to combine the most valued aspects of apartment living with thoughtful hotel services. A key focus for all locations is the integration of innovative sustainability solutions at every guest touchpoint with the mission to create future-proof, energy-efficient buildings.


Want to know more? Read the entire press release here.