Marketing & communications
Pensions are complex. And they are not very popular with many people. At the same time, it is an incredibly important topic. For all ages. Clear communications and effective marketing strategies help raise awareness of pensions in each of the target groups. The good news is that we have made good headway in this respect. Read all about it here.
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29 March 2022
“Financial questions by young people are really all about now”
Interview - Innovation, Income, Our organization
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03 February 2022
"Metaverse can turn our interaction with participants on its head"
Background - Innovation, Our organization
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12 July 2021
“People say: ‘You saved my life’”
Interview - Income, Innovation
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07 June 2021
“The pension sector still has a long way to go when it comes to prioritizing customer awareness”
Interview - Income, Innovation
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05 November 2020
New pension app wins prizes
News - Income, Innovation
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09 October 2020
‘We fight for the voice of the customer’
Background - Income, Innovation
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02 October 2020
“Now, we first send new members a welcome card”
Background - Income, Innovation
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01 October 2020
SPW is making 6 “hard promises” to participants and employers
Background - Income, Innovation
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09 July 2020
Crystal ball or science?
Background - Innovation
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20 March 2020
'Helping participants and employers from the kitchen table'
Background - Innovation
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10 September 2019
“Communication is not the solution if you don’t offer meaningful choices”
Background - Income, Innovation
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07 June 2019
APG public report nominated for Pension Pro Award 2019
Background - Innovation