Imagine: you are 14 years old and get the opportunity to take the reins at APG for half a day. Chayma Charafi, a student at Sintermeertencollege in Heerlen, seized that opportunity with both hands. As part of the national initiative “Tomorrow’s Boss”, Growth Factory “boss” Anne-Marie Le Doux handed over her chair to Chayma. Virtually, that is. But it didn’t make the day any less special. And instructive, for APG too. “We can seriously learn a lot from how young people view pensions.”
“Now that I’ve gotten to know a few of the people that work here, I no longer think of pensions as boring,” Chayma exclaims enthusiastically at the end of the morning program. A nice by-product of the assignment that morning: finding an answer to the question of how APG can make the learning programs on complex issues such as pensions and investments more attractive to young employees. Anne-Marie Le Doux and some other coworkers are helping Chayma this morning to make her temporary new role as memorable as possible.
More images, less text
“I expect to learn a lot today and am looking forward to it,” Chayma posted on APG’s Facebook and Linkedin account in the morning. And that mission seems to have succeeded. In fact, Chayma is also teaching APG a lot. In her presentation, she comes up with a number of apt recommendations to better reach young APG employees. “Use more images and less text. I’m seeing this in the teaching materials at our school, too. We enjoy watching interesting videos with a good storyline much more than having to read a long, boring piece of text.” This is a big eye-opener for the people Chayma hangs out with that morning. Anne-Marie: “That really is today’s theme: if you make learning fun, it also gets absorbed better. At APG we are sometimes inclined to take our work far too seriously. And that is reflected in the way we communicate about it or provide information. Chayma makes us realize that it is not effective to make things too heavy. Because in learning programs for young employees, they just don’t even absorb that.”