Marcel Prins on Using Alternative Data in Institutional Investing

Published on: 25 June 2018

Marcel Prins (COO APG AM), together with Ashby Monk and Dane Rook from Stanford University published a thought leading article on using Alternative data in Institutional Investing.


As alternative data steadily becomes mainstream in finance, institutional investors may benefit from rethinking how they engage with alternative datasets. Specifically, they could gain from rethinking 1) alternative data’s value proposition, 2) how they characterize alternative data, and 3) how they access alternative data.


The article describes alternative data as value proposition and also deals with turning alternative data into sources of operational alpha. The article is published in The Institutional Investor.